Shoolai'm is a made up book publishing house for a school project. Shoolai'm, meaning margins in hebrew, focuses on the architects who have shaped the street we walk in and go unnotice on a daily basis, specifically focusing on the architechts whose work has helped in the making of "The White City" in Tel-Aviv. Shoola'im asks to honor these cultural heros in a simple and respectful way, just like their buildings.